Published by ikanikon
Most Marketing Problems Are Hidden
When a business struggles to grow, it is rarely because of one obvious problem. It is almost always a collection of small hidden issues across branding, SEO, website structure, social media, messaging, offers, and user experience.
A marketing audit uncovers these issues clearly, so you can fix what matters and ignore what does not.
What a Marketing Audit Includes
An in-depth audit evaluates:
- branding consistency and effectiveness,
- SEO structure and keyword targeting,
- title tags, metadata, alt text, and schema,
- website layout and navigation,
- conversion points and CTAs,
- content quality and clarity,
- loading speed and mobile performance,
- social media messaging and alignment,
- email funnels and customer journey flow,
- print and offline materials,
- overall offer clarity and positioning.
What an Audit Reveals
1. Missed Opportunities
Most businesses leave easy wins on the table—keywords they should rank for, content they should write, or service descriptions that need stronger positioning.
2. Confusion in Messaging
Customers bounce fast when your message is unclear or inconsistent. A good audit identifies where the confusion begins and how to correct it.
3. Technical Issues Hurting SEO
You may have broken links, missing metadata, oversized images, or pages Google cannot index.
4. Design & UX Problems
Even subtle layout issues—spacing, alignment, headings, color contrast—directly influence whether people trust your business.
5. Brand Inconsistency
If your visuals, tone, or layout shift from page to page, customers lose confidence. Consistency is a silent signal of professionalism.
6. Weak Calls to Action
If customers do not know what to do next, they leave. Audits reveal where CTAs are missing, misplaced, or unclear.
Why Audits Improve Sales
When you fix the structure, tone, clarity, and usability of your marketing, conversions rise automatically. Customers understand you faster, trust you more, and take action with less hesitation.
How Often Do You Need an Audit?
Most businesses benefit from a full marketing audit every 9–12 months. Fast-growing businesses may need one every 6 months because their systems and content change so quickly.
ikanikon Audits Are Different
We do not generate automated reports. We review your brand like a strategist, designer, copywriter, SEO analyst, and customer rolled into one.
You receive clear direction, prioritized recommendations, screenshots, explanations, and steps to fix everything quickly.
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