Published by ikanikon
What Is SEO & Why Does It Matter?
SEO (Search Engine Optimization) is the process of helping Google understand what your website is about so it can show your business to the right people. If customers can’t find you online, they can't hire you. With a strong SEO foundation, your website becomes easier to discover, your traffic grows, and your leads cost less.
How Google Decides What to Rank
Google looks for three major things:
- Relevance — Does your content match what people are searching for?
- Authority — Do other sites link to you? Do visitors stay and engage?
- Trust — Is your site fast, secure, mobile-friendly, and easy to read?
Keywords: The Foundation of SEO
Keywords are the exact words people type into Google. For example: “hair salon Virginia Beach,” “best chiropractor near me,” or “wedding photographer prices.”
To rank, your website needs to use the same language your customers use — in the right places:
- Page titles
- Headings (H1, H2, H3)
- Meta descriptions
- Image alt text
- Body content
- URL structure
Fast Wins You Can Apply Today
1. Rewrite your homepage title
Instead of “Welcome to My Site,” use something like: “Virginia Beach Marketing & SEO Services | ikanikon”
2. Add alt text to every image
Google reads alt text to understand your visuals and match them to search queries.
3. Strengthen your service pages
Make sure each service gets its own dedicated page. (Ex: “SEO Services,” “Website Design,” “Branding,” etc.)
4. Improve your page speed
Fast sites rank higher because they create better user experience.
SEO Is Not One & Done
SEO is ongoing — not a one-time action. Google rewards sites that keep publishing useful, current, keyword-smart content. That’s why blogs matter.
When to Hire a Professional
If SEO feels confusing or your website is underperforming, ikanikon can help. We specialize in modern, psychology-driven SEO that helps small businesses compete with bigger brands — without big-agency prices.
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