Print marketing isn’t outdated — it’s under-utilized by everyone who doesn’t know how to do it right.
When you use print correctly, it becomes a credibility booster, attention grabber, and physical reminder of your brand that people keep on their fridge, in their purse, or on their desk.
Print is powerful because it interrupts the digital noise and puts your message directly in their hands.
This lesson teaches you how to use print marketing in **15 minutes**, even if you’ve never designed a thing before.
You’ll learn how it fits into your SSWMP™ Sticky Funnel and PM3™ momentum cycles, so every piece works *with* your digital marketing — not separately.
THE 4 CORE PRINT PIECES YOU CAN USE TODAY
1. Direct Mailers (EDDM)
Great for neighborhoods, local service businesses, restaurants, salons, retail, events, or anything hyper-local.
You choose the neighborhoods → USPS delivers to every door → no mailing list needed.
Oversized = better visibility and higher response.
Your uploaded content confirms exactly how EDDM works and what’s required.
2. Print Ads
Magazine ads, newspaper ads, newsletters, event programs, sponsorship inserts, community publications — all still massively effective when they match a clear target audience.
Your uploaded page includes strong details about ROI, ad blocks, and management structures.
3. Trade Show Materials
This includes booth displays, flyers, banners, swag, handouts, and mini-ads.
Your uploaded content covered the core elements and strategy behind these materials.
4. Media Kits + Advertorials
These create credibility through third-party validation.
Advertorials = free advertising written as articles.
Media kits = the package that gets press outlets to care.
HOW PRINT FITS INTO SSWMP™
Sticky Funnel Stage Mapping:
• Awareness → Print ads + EDDM
• Interest → Flyers, postcards, one-sheets
• Evaluation → Media kits, advertorials
• Engagement → Trade show materials + take-home pieces
• Conversion → Offer cards, QR code coupons
• Upsell → Insert cards, VIP postcards
• Loyalty → Thank-you cards + print updates
• Evangelism → Branded handouts + referral cards
• Repeat Conversion → Seasonal mailings + reminders
Every print item becomes a funnel touchpoint, not an isolated action.
HOW PRINT FITS INTO PM3™ MOMENTUM
Print = your “offline engine” that supports your online cycles.
When a digital channel slows down, print is your backup generator.
When digital is strong, print compounds it.
Every print asset creates a second pathway for people to enter your business (parallel traffic flow).
YOUR 15-MINUTE TRAINING
STEP 1 — Choose ONE print item for today
Pick only one so you can finish this in 15 minutes:
• Postcard (EDDM or handout)
• Flyer (half-page or full-page)
• Magazine/newspaper ad
• Trade show one-sheet
• Mini media kit teaser sheet
Done? Move on.
STEP 2 — Define the purpose of this one piece
Your print piece must have ONE job:
• Bring in new customers?
• Promote an event?
• Announce something new?
• Push people to your website?
• Get bookings?
If it has more than one job, it will fail.
STEP 3 — Identify the target audience clearly
Fill this in:
• Who is this for?
• What problem do they want solved?
• What outcome would make them say “yes” instantly?
STEP 4 — Write the 3 essential pieces of copy
1. Headline — grabs attention.
2. Value statement — why they should care.
3. Call-to-action — what to do next.
Keep all three extremely simple.
STEP 5 — Add ONE offer
Examples:
• Free estimate
• $10 off
• Free consultation
• Buy one get one
• Free mini-tutorial
• Event registration discount
STEP 6 — Add ONE way to respond
Print pieces fail when they ask people to do too many things.
Choose one:
• Visit a landing page
• Call you
• Scan a QR code
• Text a keyword
STEP 7 — Simplify your design
Use this formula:
• Big headline at top
• One photo
• 2–3 bullet benefits
• Offer
• CTA
• Logo + contact
This keeps it scannable, readable, and high-conversion.
NOW: THE INSTANT-USE WORKSHEET
PRINT PIECE WORKSHEET
1. What print item am I creating?
_____________________________________________
2. What is the ONE purpose?
_____________________________________________
3. Who is this for?
_____________________________________________
4. What problem do they want solved?
_____________________________________________
5. What is the outcome they want?
_____________________________________________
6. Headline
_____________________________________________
7. Value statement
_____________________________________________
8. Call-to-action
_____________________________________________
9. Offer
_____________________________________________
10. Response method (one only)
_____________________________________________
11. Extra notes for designer or printer
_____________________________________________
NEXT: THE MINI-GEN VERSION (your future embed)
Your Print Marketing Mini-Gen will output:
• Your headline
• Your value statement
• Your CTA
• A 2–3 benefit bullet list
• An offer
• A simple layout suggestion
• A QR-code-ready CTA phrase
• A 1-paragraph advertorial teaser (optional)