PART 1 — WHAT TO SAY & WHY
Most new businesses talk about themselves and wonder why no one listens. Real marketing talks about the customer’s life and shows them a believable way to make it better.
In this lesson, you’ll build a clear, simple message that explains:
who you help
what you help them change
why you are a safe choice
And you’ll turn it into real marketing sentences you can use today.
1. What Your Message Actually Is
Your message is not your logo, tagline, or “About” paragraph.
Your message is the bridge between:
the life your customer is living now (confusion, stress, stuck)
the life they want (relief, clarity, progress)
If the bridge is vague, clever, or confusing, they walk away.
If the bridge is clear and honest, they move toward you.
The goal:
When your ideal person reads one sentence from you, they should think:
“That’s me. That’s my problem. This looks like the relief I’ve been searching for.”
2. The Core Human Message Formula
A strong core message quietly answers four questions:
Who is this for?
What problem are they struggling with?
What relief or result do you give them?
Why should they trust you? (proof, process, or promise)
Use this simple template:
I help [who] who are struggling with [problem] to [result/relief] by [how you do it / why you’re different].
Examples:
“I help busy solo service providers who feel lost with marketing to build a simple 90-day plan that actually brings in clients, without wasting money on random ads.”
“We help local families who are frustrated with rushed doctor visits get longer, more caring appointments and clear plans for feeling better.”
You’re not trying to impress anyone.
You’re trying to be understood by the person who needs you.
3. The Three Angles of Messaging Power
Once you have your core sentence, you can “rotate” it three ways:
Relief Angle — “I want this problem to stop.”
Emphasize what goes away: stress, confusion, wasted money, pain, chaos.
Aspiration Angle — “I want this better version of my life.”
Emphasize what appears: clarity, confidence, time freedom, stability, joy.
Safety/Trust Angle — “Can I trust you with this?”
Emphasize proof: years of experience, real photos, testimonials, lived experience, process.
You don’t need three totally different messages.
You need one message expressed in three ways.
4. How to Make the Message Sound Like You (and Like Them)
Remember Lesson 2:
Imagine saying it to a real person standing in front of you.
Create your marketing exactly as if you were talking to someone in person about what you do, about your business, about your products/services and specialties. Use your schpiels in your marketing, then they can connect those dots as they are getting more information through various different platforms, ways of learning about you, and when speaking to you or your team. It all matches, so it becomes trustworthy, in a way that cannot be faked, and that is what makes your marketing better. It is genuinely you.
The best messages feel like honest conversation, not a brochure.
5. Where This Message Goes
Once you sharpen your core message, it becomes the seed for:
the main line at the top of your homepage
the first sentence in your social media bios
the opening of your “About” section
the first 1–2 lines in your intro email
the way you answer “So what do you do?” in real life
This is why getting the message right is worth the time.
It saves you years of fighting with words.
15-MINUTE IMPLEMENTATION WORKSHEET
Part 1 — Fill In Your Core Message
Who do you actually want to help?
I want to help: __________
What are they struggling with right now?
They are struggling with: __________
What relief or result do you give them?
I help them go from __________ to __________
What makes you different or trustworthy?
They can trust me because __________
Now plug it into the formula:
I help [who] who are struggling with [problem] to [result/relief] by [why/how I’m different].
Write your sentence here:
My core message:
Part 2 — Turn It Into Real Marketing
Homepage Headline (one sentence):
“We help [who] go from [before state] to [after state].”
Write yours:
Social Media Bio Line (short and punchy):
“Helping [who] get [result] without [big frustration].”
Write yours:
First Sentence of an Email or DM:
“If you’re a [who] who’s tired of [problem], this is for you.”
Write yours:
Pick ONE of these and use it today — on your website, in a bio, or in a post.
If your customer can’t repeat what you do, your message isn’t done yet.