SUMMARY
- Trailblazing marketing systems architect with 26 years of creative and strategic leadership, known for transforming brands, building powerful content ecosystems, and generating explosive growth.
- Creator of the proprietary PM3™ Generator — an automated, modular SaaS platform that produces original, cross-platform strategies.
- Recognized nationally for marketing innovation, campaign results, and long-term operational systems that scale by Marquis Who’s Who (2023).
Fractional Chief Marketing Officer | ikan-ikon Marketing (Remote)
APR 1999 – DEC 2025
- Directed cross-platform marketing campaigns, driving +6,677% sales growth
- Delivered +447% engagement growth and $175K annual ad savings
- Built funnel systems generating 2.25M+ reach and $155K e-commerce revenue YOY
- Achieved +276,359 YOY visits, 11,823 conversions, and 564% email growth
- Maintained top Google rankings and consistent funnel performance since 2008
- Developed customer-centric strategies that fostered deep brand loyalty
- Served B2C, B2B, B2G, nonprofit, and internal enterprise communications markets
- Transformed a successful consultancy into a fully automated SaaS ecosystem and online store with modular dashboards, SEO systems, and self-supporting behavioral frameworks
Marketing Manager | Aery Aviation (Remote)
JUN 2021 – SEP 2022
- Led Governor Northam’s economic expansion announcement, coordinating state, city, airport leadership, and securing national press for a $15.3M/211-job expansion
- Drove lead gen PR for the expansion, nurtured 4 multi-million-dollar deals for Q1 and Q2
- Managed $250K marketing budget, brand, website, funnel launch
- Created 3D interactive building and hangar walkthroughs and event walkthrough
- Rebuilt banned email list to 44.81% open rate, 0.009% unsubscribe rate, 0 abuse reports
- Managed print, signage, operational assets, and multi-state hybrid town halls
Lead Recreation Aide | U.S. Navy MWR Groton, CT JUL 2010 – DEC 2012
Recreation Aide | Kings Bay, GA SEP 1990 – NOV 1992
- Managed multiple Navy MWR locations and led operations, staffing, reporting, and program coordination for high-traffic recreation centers
- Revamped and saved the Single Sailor Program: Reversed $4,558.29/year loss into $22,351.45/year total turnaround + drastically expanded shuttle routes, trips, and events
- Earned praise from Navy Submarine School Master Chiefs for program turnaround
- Handled all event planning, trip logistics, and created marketing materials including flyers, posters, and a custom 12 foot wall calendar
- Awarded “Exemplary Achievement” by U.S. Navy Commander at Kings Bay
Print Shop Manager, Marketing Coordinator | Earnhardt Auto Centers, AZ, TX
JAN 2006 – AUG 2008
- Coordinated all the newspaper advertising working with the GMs and sales managers across six dealerships
- Implemented an ISO 9001-style approval system that secured 100% of available manufacturer co-op advertising funds (first since 1951), saving more than $20K per year
- Created press kits and a display that gained 2 magazine ads for Megalow and national media attention at SEMA Las Vegas
- Wrote “Drivin’ Arizona Roads” radio and TV jingle that was on air for over 5 years
- Promoted after covering two maternity leaves as a temp
- Awarded plaque by Arizona Republic newspaper for never missing a deadline
Marketing Coordinator | U.A. SAil
AUG 2003 – JAN 2005
- Created all distributor collateral materials and managed external printing and fulfillment
- Coordinated all training registration responsibilities for distributors & trade shows
- Supported distributor, clinical, and internal communications
- Built marketing processes, training materials, and archival systems
- Delivered just under $20K annual cost savings through advertising optimization
Customer Relations Manager | Antonino Auto Group – New London, CT
AUG 2002 – AUG 2003
- Managed dealership customer relations with highest Northeast rankings every quarter
- Developed and ran dealership-wide F.I.S.H. Training for sales and service teams
- Assistant to QMS Manager: helped design and lead QMS/ISO 9001/Six Sigma processes, including writing and planning QMS/ISO 9001 processes and running QMS meetings
- Successfully elevated dealership to Five-Star Elite Status nationally (2004 award)
- Invented franchise-wide customer relations processes, scripts, forms, and reporting tools
- Researched, wrote, and submitted legal responses to complaints for the company attorney
Marketing Coordinator | USA MCO
AUG 2000 – MAY 2001
- Built department archival system for past marketing assets and data
- Authored medical insurance and health-related national monthly articles
- Interviewed doctors and nurses for journalistic and educational reporting
- Boys & Girls Clubs of Austin, TX requested an article for their own marketing use
- Recognized by George Bogle for several high-impact newsletter articles
Bachelor of Arts in Visual Communications,
specialization in Multimedia Design
Collins College, AZ
Minor in Business/Marketing
Three Rivers Community College, CT
Fine Arts Degree
Norwich Free Academy, CT
- GPA 3.86/4.0
- Salutatorian
- Dean’s List
- SGA President
- Founder’s Award Nominee
- Vince Lombardi
- Women’s City Club Art Awards
Certificates:
- Marketing Management Master Certificate, Harvard Business School (deferred), HBS CORe
- Google Academy 2008 (Analytics, Ads, Tag Manager)
- 2017 Google Summit (by invitation)
- Google Guide (Level 7)
- AS9100D/ISO 9001:2015 + QMS/ISO 9000:2003
- U.S.P.S. National PCC Day 2017 (EDDM Design, by invitation)
- Information Security
- 2 Event Planning and Recreational Programming certificates
- Many marketing workshops
- Coding: CSS, PHP, JavaScript, Ruby on Rails, Flash 1 & 2, CS4
MARKETING STRATEGY & LEADERSHIP
- Marketing systems architecture
- Funnel strategy (awareness → retention)
- Revenue growth
- Market expansion
- SEO
- PPC
- Marketing plan and content strategy
- SaaS tools and automation frameworks
- Hiring and training mission-driven teams
- Executive & stakeholder strategy
- Marketing data and analytics analysis
REFERENCES & PORTFOLIO
- Letters of Recommendation + Full Press Archive: kmae.cloud
- U.S. Citizen and Navy wife, Authorized to work for any employer