Relationship marketing, daily momentum, and a simple 1-week plan
Most businesses treat social media like a slot machine: post something, hope for magic, quit when nothing happens.
Social media only works when you use it as relationship marketing — showing real proof of life behind your business in a consistent, strategic way.
By the end of this lesson, you’ll have:
A simple way to think about social media
A realistic posting rhythm
A fill-in-the-blanks 1-week content plan you can start today
1. What Social Media Is Really For
Social media is not “post and pray.”
Used correctly, it:
Drives targeted traffic to your website
Boosts your SEO and web presence when posts link back to your site
Builds brand trust by showing real projects, real people, real results
Helps you understand your audience by how they react, comment, and share
Supports referrals and word-of-mouth at scale
Think of social media as your daily “slice of life” broadcast:
“Here’s what we’re doing, who we’re helping, and why it matters to you.”
Your SSWMP™ web and PM3™ matrix decide what topics matter and which platforms you show up on. Social media is how you drip those stories out day by day.
2. The 80/20 Rule That Keeps You From Being Blocked
If every post is “buy from me,” people tune you out.
Your old training nailed it with the 80/20 rule:
80% of posts: useful, entertaining, behind-the-scenes, relationship-building
20% of posts: offers, promotions, “work with us,” sales invitations
Examples of 80% content:
Tips, how-tos, and quick lessons
Before/after or progress photos of your work
Short stories from your day on the job
Employee or customer spotlights
Jokes, inspiration, “slice-of-life” moments that fit your brand
Event photos, trade shows, community involvement
Examples of the 20% promo content:
“We have 3 spots open this month for ___”
“New service/package is live — here’s what’s included.”
“Book a consultation this week and get ___.”
Rule of thumb:
“Four posts that help them. One post that invites them.”
3. How Often Should You Post?
Best: 2–4 posts per day
Minimum: 3 posts per week, but once per day is better
Why that matters:
Algorithms reward consistency
People are drowning in content; you can’t show up once a month and expect recall
Your PM3™ momentum grid depends on repeated, lightweight touches
For this lesson, we’ll build a simple 1-week plan that you can repeat and expand, instead of trying to master everything at once.
4. The Social Media Content Calendar (SSWMP-style)
A content calendar is just a schedule that says:
“On these days, we post these kinds of things, for these audiences, to move these goals forward.”
Your original list captured what a real Social Media Marketing Calendar includes: blogs, videos, testimonials, contests, giveaways, inspiration, education, connection, jokes, quotes, live videos, product reviews, etc.
In SSWMP™ terms:
Each strand of the web = a topic, audience, or goal
The calendar = when each strand gets pulled into social posts
PM3™ = how often each platform gets fed
For this lesson, we’ll shrink that down to:
3 content pillars
7 days
Reusable weekly rhythm
5. The Rule of 3 (Your Woven Basket on Social)
From your earlier teaching: it takes multiple impressions to rise above the noise — at least 3, often 5+ before real trust kicks in.
So for social media:
One story → three placements.
Example:
You write a short story about a recent project
You turn it into:
1 social post on Facebook / Instagram
1 LinkedIn post with a slightly more professional tone
1 snippet in your email or Google Business Profile update
Same idea, adapted to each place = woven basket.
This is how social plugs into your website, email, and SEO — not as a separate universe, but as a repeating echo.
6. 15-Minute Training: Design Your 1-Week Social Media Plan
You can do this in three 5-minute chunks.
Step 1 — Choose Your Focus for the Week (5 minutes)
Pick one primary goal for this week:
☐ Get more people to know I exist
☐ Show proof that I’m good at what I do
☐ Educate people so they stop making an expensive mistake
☐ Promote one specific offer / package
☐ Re-engage past customers / contacts
Now pick up to three content pillars (your main themes):
☐ Teach something (tip, explanation, myth-busting)
☐ Show something (photos, behind-the-scenes, process)
☐ Prove something (testimonial, before/after, review, case story)
☐ Humanize something (your story, your team, your “why”)
Write it down:
This week’s main goal: ___________________________
My 3 pillars: ___________________________
Step 2 — Map 7 Days of Posts (5 minutes)
Use this simple 1-week skeleton.
You can post more than this, but this gives you a base.
Day 1 – Teach
Topic: ___________________________
Platform(s): _____________________
Call to action:
“If this helped, save this post and share it with someone who needs it.”
Day 2 – Show
Photo/video of your work / workspace / process
Caption topic: ____________________
Platform(s): _____________________
Call to action:
“Curious what this would look like for you? Message me.”
Day 3 – Prove
Testimonial, review, or before/after
Story: ___________________________
Platform(s): _____________________
Call to action:
“Ready for results like this? Book a quick call.”
Day 4 – Humanize
Short story about your “why,” your values, or a moment with a client
Story hook: ______________________
Platform(s): _____________________
CTA:
“If this resonates, tell me your story in the comments.”
Day 5 – Teach Again (FAQ)
Common question you get: _____________________
Answer summary: _____________________________
Platform(s): _____________________
CTA:
“Got another question? Drop it below and I may answer it next.”
Day 6 – Light Promo
Offer or package you want to highlight: __________
Who it’s perfect for: ___________________________
Platform(s): _____________________
CTA:
“If this sounds like you, send me a DM with the word ‘START’.”
Day 7 – Recap / Roundup
“Here’s what we did this week” post
3–5 bullets about your content / projects this week
Platform(s): _____________________
CTA:
“Want these weekly updates by email? Reply ‘EMAIL’ and I’ll add you.”
Step 3 — Apply the Rule of 3 (5 minutes)
Take one of your strongest posts for the week and plan its reinforcements:
Primary content (pick one):
☐ A story post
☐ A before/after
☐ A testimonial
☐ A tip thread
Now decide where else you’ll reuse it:
☐ Email newsletter
☐ Google Business Profile post
☐ Snippet on your website (blog, testimonial section, case study)
☐ Second social channel (LinkedIn, Instagram, Facebook, etc.)
Fill this out:
Primary content piece: ___________________________
3+ places it will appear:
That’s your mini SSWMP web in action: one strand, multiple touchpoints.
7. THE SOCIAL MEDIA MINI-WORKSHEET (Copy/Paste Ready)
You can paste this into a doc, Google Doc, or your site as a form.
MY WEEKLY SOCIAL MEDIA SNAPSHOT
1. Goal for This Week
My main goal is to:
2. My Audience for This Week
This week I’m focusing on (one segment):
☐ New leads
☐ Past customers
☐ Local community
☐ Partners / referral sources
☐ Other: ______________________
3. My 3 Content Pillars
4. 7-Day Post Plan
Day 1 – Teach: ________________________________
Day 2 – Show: _________________________________
Day 3 – Prove: ________________________________
Day 4 – Humanize: _____________________________
Day 5 – Answer a Question: _____________________
Day 6 – Light Promo: ___________________________
Day 7 – Recap: ________________________________
Platform(s) I will use this week:
☐ Facebook ☐ Instagram ☐ LinkedIn ☐ TikTok ☐ YouTube ☐ Other: _________
5. Rule of 3 Reuse Plan
Primary content piece: __________________________
I will also share it here:
6. Simple Metrics to Watch
This week I will glance at:
Traffic (profile visits / site clicks): __________
Engagement (likes/comments/saves): __________
Leads (messages / inquiries): __________
Conversions (bookings / sales): __________
Social media isn’t shouting into the void — it’s showing your real work, in real time, to the people who are already looking for you.