Most new businesses avoid email marketing because they think it requires fancy software, complicated strategies, or huge lists. It doesn’t.
Email marketing is simply speaking clearly to your audience once per week or once per month — in a way that builds trust and keeps your business memorable.
If you can write a short paragraph, you can do email marketing.
This lesson teaches you exactly how to create emails people open, read, and take action on — even if you’ve never sent a single marketing email before.
1. What Email Marketing Actually Does
Email marketing is direct communication.
It’s you → to your audience → without algorithms in the way.
Your emails should do 3 things:
Educate
Reassure
Remind them you exist
People don’t buy because you're talented.
They buy because you stay present, helpful, and trustworthy.
2. What Makes Emails Effective (SSWMP™ Logic)
Everything in your SSWMP™ funnels ties into email:
Foundation:
Your message must be clear.
Your audience must understand why your work matters.
Structure:
Your email design must be simple.
Your links must be easy to click.
Your photos must be clean and real.
Momentum:
Your emails must show up consistently, not perfectly.
Impressions:
Your emails reinforce whatever your social posts, Google updates, website content, and real-world moments are already teaching.
Reinforcement:
One message → reused across multiple platforms → becomes unforgettable.
3. The PM3™ Email Rhythm (So You Never Run Out of Content)
Every strong email has one purpose:
Move your reader one step closer to knowing, trusting, and choosing you.
Use this PM3-inspired rhythm:
Week 1 — Teach something helpful
(Share a tip, process, mistake to avoid, or insight.)
Week 2 — Show proof
(A story, photo, project, review, before/after.)
Week 3 — Pull back the curtain
(Behind-the-scenes, your process, your tools, your thinking.)
Week 4 — Remind or invite
(Offer, update, event, booking reminder, new spot open.)
Then repeat the cycle.
This keeps momentum steady without repeating yourself or exhausting your audience.
4. How to Write the Perfect Simple Email (Template Included)
Your email should have:
A subject line that tells them what they get.
Examples:
• "A quick tip to save you time this week"
• "Before you hire anyone — read this"
• "What most people overlook (but it matters)"
A 3-part body:
A one-sentence hook
A short paragraph explanation
A single call to action
Example layout:
Hi [Name],
Here’s something that can help you this week: [insert insight].
Most people struggle with this because [insert mistake], but here’s the easier way: [insert solution].
If you want help with this or want to talk through what this looks like for your situation, hit reply and I’ll walk you through it.
Talk soon,
[Your Name]
5. Modern Email Marketing Strategies
• Brand each email
• Use consistent headers
• Track analytics
• Plan topics in advance
• Add keyword-focused content
• Design landing pages to support the email
• Create a calendar so you never guess what to send
We keep all of that — and modernize it with your SSWMP & PM3 logic:
Email Do’s:
• Send early morning once per month or weekly
• Use a consistent tone and look
• Keep it short, warm, and helpful
• Use real photos or screenshots
• End with one clear next step
Email Don’ts:
• Don’t sell aggressively
• Don’t overwhelm them with long paragraphs
• Don’t skip months
• Don’t use complicated designs that break on phones
6. 15 Minute Easy Action Plan
You only need ONE idea to write your email today.
Here’s what to do:
STEP 1 — Choose a topic:
Pick ONE simple thing you taught, explained, fixed, discovered, or worked on this week.
STEP 2 — Write the 3-part email:
Hook
Short explanation
Call to action
(done)
STEP 3 — Choose ONE photo to include:
Your work
Your screen
Your process
A tool you use
A before/after
Something from your day
Photos = proof. Proof builds trust.
STEP 4 — Send it.
Don’t wait.
Send it.
Momentum matters more than perfection.
7. The Email Marketing Mini-Generator (Worksheet)
Use these fill-in-the-blanks to generate your next email instantly.
**EMAIL TOPIC:**
What did you teach, fix, learn, or notice this week?
[ Write 1 sentence here ]
HOOK:
Here’s something helpful you can use this week:
[ 1 sentence ]
EXPLANATION:
Most people struggle with this because…
[ 1–2 sentences ]
Here’s the easier way:
[ 1–2 sentences ]
PHOTO OR PROOF:
What image can you add to show credibility?
[ describe photo ]
CALL TO ACTION:
If you want help with this, reply and I’ll walk you through it.
SEND DATE:
Morning of: [ date ]
Email is not promotion — it is presence. Stay present, and they stay with you.