(Beginner → Pro in 15 Minutes)
Use this lesson to start generating real online visibility TODAY — even if you’ve never marketed before.
Most businesses think “internet marketing” means posting on social media and hoping for the best.
But digital marketing is an ecosystem — and when even one part is missing, the whole thing breaks.
In the next few minutes, you’ll learn exactly how to build visibility, where the traffic actually comes from, and how to create digital momentum on any budget.
1. What Internet Marketing Really Is
Internet marketing = every way customers find you online before they ever speak to you.
It’s not one thing. It’s a network of connected signals.
The six core pillars:
• Website visibility
• SEO (on-site + off-site)
• Social media
• Web directories
• Landing pages
• Local + behavioral search signals
Your SSWMP™ teaches this truth:
Marketing is not linear — it is a spider web of touchpoints that stack momentum as your business grows.
2. The 5 Types of Online Visibility You Can Control
1. Social Media Visibility
This is “fast fuel.” Easy to create, fast to distribute, short-lived.
Your PM3™ tells us: momentum comes from consistency, not virality.
2. Website SEO Visibility
This is “slow fuel.” Slower to build, but lasts for years.
This is where the majority of your high-quality leads come from.
3. Web Directory Visibility
(Example: Google Business Profile, Yelp, industry directories)
This is the trust layer — Google ranks businesses partially by the proof that they exist beyond their website.
4. Landing Page Visibility
Each landing page is a “mini sales engine.”
They work whether or not someone ever visits your homepage.
5. Search Behavior Signals
This is advanced — but you do it naturally using SSWMP™.
Your content, keywords, captions, titles, and internal linking create behavioral patterns that tell Google:
“People want this brand.”
3. How Digital Marketing Works in Real Life
A person does NOT convert because of one post or one webpage.
They convert because they hit 3–7 digital touchpoints in a short sequence.
Example (your classic SSWMP™ sequence):
They see your post on Facebook.
They click → read your blog.
They Google you (SEO).
They see your Google Business profile (directory).
They click your site again.
They land on a landing page that actually speaks to their needs.
They convert.
This sequence is what you teach AND what you build for clients.
4. The Instant Formula:
Your Digital Visibility Triangle
Every business needs three active digital channels at all times:
A. A platform that produces content (Social media)
This feeds fast visibility.
B. A platform that holds long-term value (Website SEO)
This feeds long-term traffic.
C. A platform that validates your existence (Directories + Google Business)
This feeds trust.
When all three work, your business becomes “discoverable.”
5. What to Do First (the survival steps)
Step 1 — Claim and complete your Google Business Profile
This is your #1 free traffic source.
Step 2 — Create one core landing page for your main offer
Do NOT build an entire website before this.
Step 3 — Start a simple weekly posting rhythm
Use PM3™ to rotate post types so nothing gets stale.
Step 4 — Submit your website to the top 10 directories
Low effort → big trust gain.
Step 5 — Add SEO keywords to everything
Captions
Page titles
Meta descriptions
Headers
Blog titles
Image alt tags
6. What NOT To Do (The Burning Money List)
• Do not buy followers.
• Do not buy “SEO packages” with vague promises.
• Do not run ads before your website is ready.
• Do not post random content without a strategy.
• Do not skip your Google Business Profile.
• Do not rely on one platform.
7. The 15-Minute Internet Marketing Setup
(Yes, you can do this right now.)
Minute 1–3 — Define your keyword + message
What do you sell?
Who is it for?
What problem does it solve?
Minute 4–6 — Write one caption using this template:
“I help [audience] who need [problem] get [result] without [pain point] by providing [your solution].”
Minute 7–10 — Update your Google Business Profile
Add:
• A fresh description
• 3 photos
• 1 service
Minute 11–13 — Create or update a landing page
Add:
• Clear headline
• 3 benefits
• 1 call to action
Minute 14–15 — Share your post
Then link back to your landing page.
Congratulations — you just activated digital visibility.
8. Your Instant-Use Worksheet (copy/paste format)
MY DIGITAL MARKETING CORE:
• Main offer: ________
• Primary audience: ________
• Core problem I solve: ________
• Main keyword phrase: ________
MY WEEKLY VISIBILITY PLAN:
• Social post topic of the week: ________
• Landing page I am promoting: ________
• Directory I will update today: ________
MY 3 DIGITAL TOUCHPOINTS FOR THIS WEEK:
Social post: __________________________________
Blog or landing page: ___________________________
Google Business update: ________________________
9. Want This Done For You? (Soft CTA)
If this feels overwhelming, this is exactly the type of marketing ecosystem I build for clients in a single session. If you want your digital visibility done right the first time, I can set this up for you quickly.
Marketing is engineering visibility.