PART 1 — WHAT & WHY (Your Marketing Plan = Your Action Map)
Most new businesses fail at marketing because they are jumping into tasks with no direction, no message, and no clear goals. A marketing plan is not corporate paperwork — it is a 15-minute clarity map that tells you:
what you are selling
who you are helping
why they need it
how you will reach them
what actions to take each week
A marketing plan makes your next 90 days predictable instead of chaotic. It stops overwhelm and gives you a simple, repeatable path to follow.
In this lesson, you will build a starter marketing plan you can use TODAY — in the next 15 minutes.
PART 2 — HOW TO DO IT: Your 15-Minute Marketing Plan Builder
Set a timer for 15 minutes and complete these steps:
✔ STEP 1 — Define WHO You Help (2 minutes)
Write one sentence answering:
“I help __________________ who are struggling with __________________.”
✔ STEP 2 — Define WHAT Relief You Provide (2 minutes)
Write one sentence:
“I give them relief by __________________ so they can finally __________________.”
✔ STEP 3 — Pick 3 Goals for the Next 90 Days (3 minutes)
Examples you can choose from:
Get 20 inquiries
Publish 12 posts
Build 1 service page
Start a weekly email
Make 15 sales
✔ STEP 4 — Choose Your 3 Main Marketing Channels (3 minutes)
Choose ONLY three you can commit to:
Social media
Google Business Profile
Email
Blog
Local networking
Partnerships
Print
✔ STEP 5 — Choose Your Weekly Momentum Routine (5 minutes)
Pick one action for each category:
1 social post
1 email
1 blog or paragraph
1 Google update
1 human outreach (message, call, or visit)
This becomes your weekly marketing rhythm — the part that grows your business.
Done. That’s your marketing plan.
PART 3 — CUSTOMIZATION WORKSHEET
Fill this out right now:
1. My Audience
I help: ________________________________________
They are struggling with: ________________________________________
They want: ________________________________________
2. My Relief Statement
I give them relief by: ________________________________________
So they can finally: ________________________________________
3. My 90-Day Goals
Goal 1: ________________________________________
Goal 2: ________________________________________
Goal 3: ________________________________________
4. My Primary Channels (Choose 3)
☐ Social Media
☐ Google Business Profile
☐ Email
☐ Blog
☐ Networking
☐ Partnerships
☐ Print
5. My Weekly Momentum Routine
Social post topic: ________________________________________
Email topic: ________________________________________
Blog/snippet topic: ________________________________________
Google update topic: ________________________________________
Outreach target: ________________________________________
This is now your living marketing plan.
PART 4 — YOUR FIRST PIECE OF MARKETING (Publish in the Next 5 Minutes)
Use your worksheet to create this sentence and share it on social media, your Google Business Profile, or email someone directly:
“I help [your audience] who are struggling with [their problem], and I give them relief by [your solution] so they can finally [their desired outcome].”
This ONE sentence:
defines your brand
clarifies your offer
positions you with authority
shows exactly what transformation you create
launches your marketing plan
This is your first official piece of marketing. Publish it today.
A marketing plan isn’t paperwork — it’s your 90-day path to momentum.