A 90-Day Plan You Can Actually Follow
Most “marketing plans” are 20-page documents no one ever looks at again.
You don’t need that.
You need a one-page, 90-day plan that tells you:
what you’re aiming for
which offer you’re focused on
who you’re trying to reach
what actions you’ll repeat weekly
In this lesson, you’ll build that plan — and you’ll be able to start on it today.
1. One Goal Per 90 Days
Trying to grow everything at once keeps you stuck.
Choose one main goal for the next 90 days. For example:
Book 5 new clients
Sell 20 spots in a starter offer
Fill a workshop
Get 10 reviews
Grow your email list by 100 subscribers
This becomes your North Star.
Every marketing action either supports this goal or gets postponed.
2. One Core Offer
You might sell multiple things, but for this 90-day window, choose one core offer to highlight.
Examples:
A starter package for new clients
A simple recurring service
A clear, easy-to-understand product bundle
If people are confused about which offer is for them, they stall.
One clear offer = easier “yes.”
3. One Primary Audience Segment
You may be able to help many kinds of people, but for the next 90 days, pick one primary audience:
new homeowners
first-time business owners
busy parents
local restaurants
solo service providers
You can still serve others.
This just focuses your message and examples so your marketing doesn’t sound watered-down.
4. Simple Campaign Structure — Before, During, After
Think of your 90-day plan as a simple campaign:
Before (Warm-Up / Awareness)
Help them see the problem clearly.
Share simple tips, truths, and examples.
Build familiarity and trust.
During (Invitation / Offer)
Make a clear offer with a reason to act now.
Explain how it works, what they get, what it costs.
Make it easy to contact you or buy.
After (Follow-Up / Proof)
Share results, testimonials, stories.
Follow up with people who showed interest but didn’t act.
Invite them again with clarity and warmth.
You don’t need a huge, complicated funnel.
You need a few repeating actions in each of these stages.
5. Weekly Rhythm for 90 Days
Take your chosen platforms from Lesson 6 and plug this in:
Every week, for 12 weeks, I will:
Share 1–3 posts that warm up my audience around the problem and the relief.
Share 1 clear invitation to my core offer (with a link or direct way to respond).
Share 1 piece of proof (testimonial, before/after, story, photo evidence).
Do 1 direct reach-out or in-person action (call, DM, visit, event networking).
That’s it. You’re not guessing. You’re following a pattern.
15-MINUTE IMPLEMENTATION WORKSHEET
Part 1 — Set Your 90-Day Focus
My main 90-day goal is:
(Pick one)
My core offer for this plan is:
Name of offer: __________
What it is: __________
Who it is for: __________
My primary audience segment:
I’m mainly talking to: __________
Part 2 — Define Your Simple Campaign
A. BEFORE — Awareness & Warm-Up
What do they need to understand or feel before they are ready?
Problem truths I can talk about:
Simple tips or lessons I can share:
B. DURING — Invitation
Write a simple invitation sentence to your offer:
“For [who] who are tired of [problem], I offer [offer] that helps you [result] in **[time frame or simple process]. If you want details, you can [how to contact or buy].”
Write your version:
C. AFTER — Follow-Up & Proof
What proof can you share?
Stories, testimonials, or examples I can show:
How will you follow up with warm leads?
My follow-up plan (example: “email people who clicked,” “DM people who commented,” “call people I met at events”):
Part 3 — Weekly Action Plan (Repeat for 12 Weeks)
Using your chosen platforms:
Every week I will:
Post [#] awareness/warm-up pieces (problem + small tips):
Platforms: ______________________
Share 1 clear invitation to my core offer:
Platform(s): ______________________
Share 1 proof piece (photo, story, review):
Platform(s): ______________________
Do 1 direct reach-out or in-person action:
(Who / where): ______________________
Keep this written somewhere you can see.
This becomes your 90-day marketing plan.
A real marketing plan is not a PDF. It’s the pattern of actions you repeat on purpose.