1. WHAT & WHY (your original training → modernized)
A marketing campaign is a focused effort designed to achieve one clear, measurable outcome.
Marketing = awareness and relationship building.
Advertising = paid persuasion.
Campaigns blend both.
Most people scatter their energy.
A campaign concentrates it.
Your original teaching emphasized:
• Campaigns must start with one clear outcome
• You need a defined target audience
• You need a motivating offer/action
• You need a clear, consistent message
• You must choose the right platforms (where your audience exists)
• You must choose the right channels (how your message reaches them)
• Organic vs. paid visibility works differently
• Direct vs. indirect traffic matters for long-term control
This becomes your “campaign spine.”
2. HOW TO DO IT (step-by-step, 15 minutes)
Step 1 — Define the Outcome (2 minutes)
Choose ONE.
Examples:
• Sell ___ product
• Announce a new service
• Grow your email list
• Increase followers on ___
• Book ___ appointments
If it isn’t measurable, it isn’t an outcome.
Step 2 — Define the Offer (2 minutes)
What EXACT ACTION should the audience take?
Examples:
• Buy
• Book
• Download
• Register
• Subscribe
• Visit location
• Sign up for freebie
• Join waitlist
The offer determines the message and the materials.
Step 3 — Craft the Core Message (3 minutes)
Your message must be:
• Clear
• Concise
• Consistent across every channel
Plug your offer into this simple template:
“For [audience], this [product/service] helps you [benefit] without [common frustration].”
Step 4 — Choose Platforms (3 minutes)
Platforms = where your brand lives online.
Examples you listed: sites, social, blogs, podcasts, apps, etc.
Pick 1–3 platforms where your audience already spends time.
Step 5 — Choose Channels (3 minutes)
Channels = how you deliver the message.
Examples from your training:
• Email
• Direct mail
• Social posts
• Paid ads
• Search engines
• Video
• Chatbots
• Press
• Influencers
• Partnerships
Select:
• 1 organic channel
• 1 paid or accelerated channel (optional)
• 1 relationship-building channel
Step 6 — Build the Micro-Plan (2 minutes)
Answer these five micro-questions:
Outcome:
Audience:
Offer:
Message:
Channels:
This becomes the campaign skeleton.
3. CUSTOMIZE IT FOR YOU — MINI-GEN INPUT QUESTIONS
This is the exact form your campaign mini-generator will use on the website.
CAMPAIGN MINI-GEN QUESTIONS (copy/paste ready):
What is the ONE main outcome you want from this campaign?
Who is the specific audience?
What action do you want them to take (your offer)?
What problem do they have that this solves?
What transformation/result will they experience?
What platforms do you already use or want to use?
Which organic channel should be emphasized?
Do you want paid visibility (yes/no)? If yes, which platform?
Do you want influencer, partner, or referral components?
What is your timeline for launching this campaign?
OUTPUTS THE GEN WILL CREATE:
• A full campaign brief
• Messaging statement
• CTA language
• Channel plan
• 1-week, 2-week, and 30-day rollout
• Sample posts/emails/scripts
• Recommended metrics to track